Since our beginnings as a country lifestyle outfitter, we’ve always had a love affair with Joules. A bright and breezy brand that’s British born and bred, their quirky slogans and pretty patterns peaked the attention of those who love to stand out from the crowd for all of the right reasons. Taking inspiration from all of our much-loved Great British traditions and pursuits, Joules offer a wide variety of styles and versatile designs for kids and those who are still kids at heart.
FROM CUTE KIDS WEAR TO COLOURFUL WELLIES, JOULES HAVE GOT IT ALL
GIRL’S JOULES JNR SILVAN GILET, WOMEN’S JOULES RIVIERA DRESS, WOMEN’S JOULES MAYWELL SHIRT, MEN’S JOULES WELFORD SHIRT
Bright
If there’s one thing you can’t miss about Joules clothing, it’s the vibrant colour palette. For some, a bold shade can be little daunting, but not for the Joules wearer; this colourful cohort delight in the beautiful brights of the Joules designs. But the main reason everyone here at Outdoor and Country love Joules is because of how they take classic pieces and fuse them with a wide array of shades that can suit even the more understated amongst us. We love the fresh floral patterns for women and classic check shirts for the men because they can so easily be dressed up or down to suit your individual style. For little Joule lovers, the gilets and coats are perfect for brightening up their wardrobes!
MEN’S JOULES WELFORD SHIRT, WOMEN’S JOULES COAST WATERPROOF JACKET, MEN’S JOULES RETFORD SWEATER, WOMEN’S JOULES COWDRAY SALT SWEATSHIRT
High Quality
There’s no doubting the quality of Joules clothing, and the company takes considerable steps to be sustainable and ethical in the manufacture of all of their clothing. This family run business is still based in Market Harborough, where it all began, and the designers, suppliers and manufacturers all create exquisite clothing that really has the wearer at the heart. We love the 100% cotton shirts and T-shirts for summer days and layering underneath their plush gilets. For when the rain and drizzle stops by, their gorgeous taped-seamed waterproofs provide unbeatable protection against the weather while ensuring you’re always looking bold and stylish. Our favourites, though, have to be the soft and cosy knitwear; available in so many bright colours, you’ll almost forget it’s cold outside.
BOY’S JOULES ARCHIE T-SHIRT, GIRL’S JOULES BUNTY DRESS, BOY’S JOULES RAINYDAY PACK-AWAY JACKET, GIRLS JOULES PRINTED WELLIES
Kids’ wear
The only thing Joules Jnr Kid’s range takes seriously is the commitment to quality: the rest of the designs are whimsical, bold and full of fun. From loose play dresses with summery beach scenes, to pack-away waterproofs littered with green and blue sharks, the Joules Jnr range is jam-packed full of childlike charm. If your little one likes to take centre-stage, then the bright and quirky designs from Joules Jnr are sure to delight little followers of fashion. If your little ones are partial to jumping about in puddles, then definitely go for the comfy and durable Joules Jnr wellies- the printed versions come complete with a one-year guarantee, they’re an O&C favourite!
WOMEN’S JOULES WELLY PRINT WELLINGTONS, MEN’S JOULES KINGSFIELD POLO, WOMEN’S JOULES BRAEMAR GILET, WOMEN’S JOULES RIVIERA DRESS
Timeless
The best thing about British style and design is how it manages to transcend the seasons and stay current year on year, and Joules designs channel this timeless elegance with ease. We love the quilted gilets, ideal for men, women and children alike for layering over chunky knitwear or striped shirts. Joules polo tops have quickly become stand out pieces of their collections season after season, with Joules followers coveting the high quality cotton and heritage inspired designs. For the women, Joules dresses are available in classic cuts which flatter all shapes, this striped option is one our favourites for setting off a nautical look. And finally, country chic is simply not complete without a pair of tall wellington boots- and the individual Joules designs will certainly make sure you are one step ahead of the rest.
BABY GIRL’S JOULES WINN T-SHIRT & TROUSER SET, MEN’S JOULES HARBOROUGH T-SHIRT, BOY’S JOULES BEN T-SHIRT, MEN’S JOULES CROWN JOULES BOXER SHORTS
Witty
Finally, here at O&C HQ, we love to have a little chuckle at the witty designs on the clothing. From puns to comical appliqué, there’s always something to bring about a smile. Our personal favourites are the ‘Mice to meet you’ pyjamas from the little Joule range- so cute to give as a gift to new parents whose little one you’re seeing for the first time! Keep your eyes peeled over the festive season when the Christmas puns come rolling in, and we mustn’t forget their fun nightwear- because what’s life without a little whimsy?
OUR FAVOURITE NEW ARRIVALS FROM JOULES
MID-SEASON TREATS FOR ALL THE FAMILY FROM JOULES
Last week was very exciting for everyone here at O&C HQ – like children at Christmas, we dived into boxes of brand new Joules pieces and were not disappointed. As always, Joules delivered on style, practicality and uniqueness with a brilliant colour palette and a beautiful selection of bespoke prints for us to marvel over. If their mid season collection is a sign of things to come for Autumn/Winter, then we are very excited for the colder months! This year, the nation’s favourite family outfitter has created a bold and on-trend collection of transitional pieces that will easily see you through those funny, unpredictable middle months. (We’re looking at you, September!)
WOMEN’S JOULES TOP PICKS
We could go on for days about our love for the new collection, but we know that lovers of Joules are a bright and busy bunch, so we’ll just stick to these three standout pieces from the mid season collection. For when the weather can’t make up its mind (we certainly know what that feels like!) we love the Coast Waterproof Jacket for staying cool and dry whatever the weather, and the bespoke floral print will perk up any rainy day outfit. For warmer days out in the sun, we can’t get enough of the Calla Top– with a gorgeous waterfall design print and dipped hem it’s ideal for wearing with jeans, leggings, skirts, shorts…you name it! Our third and final top pick has to be the beautifully simple and stylish Carly Dress: great for work or play and the perfect design for carrying you through to next season.
MEN’S JOULES TOP PICKS
With Joules, it’s so easy to create a casual capsule wardrobe that you can wear again and again, and this mid-season look book is no different. Jewel-tones are the main event of the men’s Joules mid-season collection, with classic pieces such as the Woody Polo Shirt offering the quintessential, laid back Joules look. Quirkier designs still showcase the light-hearted Joules sense of humour, our favourite being the country inspired “Pheasant Plucker” graphic tee, available in a rich, teal shade. Teal and navy also feature on the premium Latino Polo Shirt, which features large embroidery to the torso and sleeves in complementary shades. We think it would look great under a gilet or hoody for a laid back, preppy look at the weekend, or with shorts and deck shoes for when the weather’s a little warmer.
KIDS’ JOULES TOP PICKS
Joules children’s wear is by far one of our most popular ranges, and it’s so easy to see why – bright colours, practical designs, and durable fabrics make them the first choice for parents up and down the country. We couldn’t discuss our favourite Joules pieces without giving the Kinnaird Padded Coat a mention. This bright kid’s coat has been designed not only with a baffle quilt and grown hood for colder days, but can be packed into its own pocket for the ultimate in convenience, making it ideal for family day trips! And while we’re planning family outings, why not kit them out with this quirky dinosaur print Patchback Rucksack for all of their little essentials? Or, take them out splishing and sploshing in the summer showers complete with Dalmation print wellies – perfect for the puddle jumpers!
JOULES CLOTHING LOOKS AFTER THE WHOLE FAMILY
That’s right, Joules clothing are your new one stop shop for the whole family offering you great clothes at great prices. As a brand, Joules have covered all bases and clothing needs and their collection on Outdoor & Country is no different.
Joules Clothing began its life as a Welly company originally before moving on to selling Equestrian equipment at outdoor events. As the brand has grown and flourished over time, Joules have become known for their bold use of colours and print designs. From their humble beings as a welly company, they now offer everything from jackets, jumpers, jeans and of course wellington boots. They now have a long and proud 30 years of history under their belts… and wellies.
The Joules collection ensures you stand out from the crowd and their colourful and bold designs definitely achieve this. The clothing has a certain element that just makes you smile when you see it and is sure to brighten up any winter’s day.
MENSWEAR COLLECTION
Joules menswear collection has something to offer every man with their extensive range of jackets, jumpers and t-shirts in formal and casual styles you really are very well catered for. With outdoors Gilet’s, funky printed boxers contrasting warm sweatshirts and classic quilted jackets you can go from stable to office to night out all in Joules clothing. With subtle use of bold colours the design team at Joules really have paid extra attention to ensure a very wearable yet fashionable collection.
WOMENSWEAR COLLECTION
This collection has something for everyone, no matter what your style, Joules Clothing ensures that you look fabulous whether your hiking, horse riding or at festivals you will be sure to find something from Joules’ Collection. With a collection that offers everything from cool printed fun wellies, beautiful classic cable knit jumpers and fashionable quilted jackets you can rest easy knowing your’re making fashion look effortless. With awareness to the joys of outdoor life and fashion, Joules clothing has managed to create the perfect balance between fashion and function.
JOULES CLOTHING QUALITY
Always a big question and we are glad to say that Joules have passed with flying colours, from using high cotton counts in all their collections, delicate embroidered logos and their outdoor products being graded to mariners grade, you know that quality is second to none.
The equestrian collection offers slightly wilder designs and bold colours to get notice, whether down the yard or out about town. With strong links to Polo some of these best known clothes follow the styles of tradition to the sport.
In a nutshell Joules clothing is fun, bright, weather proof and suitable from Son to Mum, all at a very affordable price point. They have stuck with their country roots but adding a splattering of colour to countryside.