Too Faced Review

About Too Faced

Too Faced With its cute n’ colorful packaging, Too Faced positions itself as a brand that wants to create a fun and playful aura around makeup even as it strives to keep its products high-quality and cruelty free. In addition to its cosmetics, the company sports a full range of skincare products that includes cleansers, moisturizers, serums, and masks.

The brand has been a cult favorite of beauty gurus and influencers for over 20 years, and has even produced a number of celebrity-collab collections. This Too Faced review should also note the numerous awards the brand has received, most recently in the Glamour 2021 Beauty Award Winners poll.

Want more proof that this brand has lodged itself right at the heart of the contemporary cosmetics field? Let’s just say that Too Faced has amassed a mighty 12.9M followers on Instagram—how ’bout that?

Given the brand’s extensive line of cosmetics, it can be hard to know where to start. But don’t worry, this Too Faced review has your back. We’ll take an in-depth look at the brand, its bestselling makeup and skincare products, customer reviews, promotions  and discounts, and more to help you decide if Too Faced is good enough for your face.

Overview of Too Faced

Too Faced Too Faced was launched in 1998 by Jerrod Blandino and Jeremy Johnson, a pair of department-store makeup-counter jockeys who became determined to use their extensive in-person experience with clients in order to return fun, vibrancy, and individuality to the world of cosmetics.

After releasing its flagship product (glitter eyeshadow—a revelation!) and scoring a feature in Vogue, the Too Faced cosmetics line rapidly expanded. Headquartered in Newport Beach, California, the brand now makes hundreds of products, including a skincare line launched in 2019.

This Too Faced review should also note that every one of the brand’s products is manufactured in the United States, and meets the all-important cruelty-free criteria. While the product line is not entirely vegan, there are some vegan-friendly options on offer.

In the vast and constantly changing world of cosmetics, it’s easy for yesterday’s industry leader to be today’s has-been. This Too Faced review will investigate below if the brand has kept its cutting edge honed after more than two decades in business, but first, let’s take a look at some of its most notable highlights.


  • Inclusive makeup and skincare brand with expansive line of products
  • Cruelty-free, with some vegan-friendly options available
  • Regular drops of new products
  • Fun and colorful packaging
  • Helpful online tools such as the “Foundation Finder” and “Concealer Guide”
  • Installment payment option available via Afterpay on $35+ orders
  • Free shipping for US orders of $50 and up

Too Faced bills itself as “a serious makeup brand that knows how to have fun,” and it follows through on that claim by keeping a strong customer focus and encouraging buyers to join a community of fellow beauty enthusiasts via its very active social media channels.

That’s all well and good, but are the products themselves any good? We’ve got your answer in the Too Faced review below. You’ve made it this far, so keep reading!

Too Faced Review

Ready to give some good face? This Too Faced review will take you through some of this beauty and skincare brand’s top sellers to help you determine if this pretty is worth paying for. Let’s dig in!

Too Faced Born This Way Natural Finish Foundation Review

Too Faced When it comes to beauty, there’s a bit of a fibber in all of us—don’t we all like to pretend that our complexion is so perfect that we just need a dash of makeup to look perfect? Lie better with the Born This Way Natural Finish Foundation, which gives you a perfectly smooth and virtually undetectable base for creating your makeup look.  

This vegan-friendly, oil-free Too Faced foundation is made with hydrating coconut water and smoothing and brightening hyaluronic acid, and is available in 34 shades ranging from pale-pink “Cloud” to deep-chocolate “Ganache.” You can take the Foundation Quiz on the brand website to help you find the color that best suits your skin tone.

The Too Faced Born This Way foundation is yours for $40. Note that there is also a Too Faced concealer in this same collection.

Too Faced Pumpkin Spice Warm Spicy Eye Shadow Palette Review

Too Faced The limited-edition Pumpkin Spice Warm Spicy Eye Shadow Palette will make you think of all things fall. This Too Faced eyeshadow palette features an array of colors to play with, from autumn-standard oranges and browns to surprising choices like the glittery purple “PSL & Chill” and the pink-glitter explosion of “Oh My Gourd.”

All these eyeshadows are easily blendable, and—true to the name—are infused with the warmly intoxicating aroma of pumpkin spice. Look awesome for autumn with the Too Faced Pumpkin Spice palette, currently on sale for $44 (marked down from $49).

Too Faced Sweet Peach Eye Shadow Palette Review

Too Faced OK, so the Sweet Peach Eye Shadow Palette lives up to its name with its sweet and succulent aroma—but what’s that got to do with the 18 shades of neutrals it presents? Well, each color takes inspiration from a different aspect of the peach: from the fuzzy dark-orange exterior, to the sweet, bright-orange flesh, to delicious peaches and cream.

Highly pigmented, blendable, and suitable for all skin tones, the uber-popular Too Faced Sweet Peach palette is yours for $49.

Too Faced Better Than Sex Mascara Review

Too Faced Named for brand co-founder Jerrod Blandino’s excited shriek when he first saw its results, the Too Faced Better Than Sex Mascara curls, lengthens, and volumizes your lashes with just a single application. No wonder it’s one of the bestselling mascaras in the US!

The specially designed applicator guarantees that no lash will be left behind—after just one coat, you’ll find yourself with bold lashes that simply can’t be ignored. Get this signature Too Faced mascara for $27.

Too Faced Lip Injection Extreme Lip Plumper Review

Too Faced Who doesn’t dream of having plump, Jolie-calibre lips that just ooze sexiness? The Lip Injection Extreme Lip Plumper is your Botox-free answer for lips that just won’t quit. This Too Faced formula uses a unique blend of antioxidants, natural hydrators, and lab-tested ingredients to puff your pucker to proportions previously undreamed of.

You can wear this plumper on its own for a shimmery look, or use it over Too Faced lipstick or liner as per your preference. It comes in five different gloss colors, ranging from clear through pink, orange, and red:

  1. Original (clear)
  2. Bubblegum Yum
  3. Pink Punch
  4. Tangerine Dream
  5. Strawberry Kiss

The #1 bestselling lip gloss in the United States, the Too Faced Lip Injection Extreme Lip Plumper is $29.

Too Faced Melted Matte Liquified Long Wear Lipstick Review

Too FacedIf you choose to wear a matte lipstick, you want it to stay put all day long, right? The Melted Matte Liquified Long Wear Lipstick gives you both a super-pigmented “pow” of color and the long-lasting effect of a stain.

This liquid matte lipstick is also formulated with moisturizing and smoothing vitamin E, avocado oil, and hyaluronic acid to give you some of the plumping effect of the Lip Injection Extreme for an extra-pouty look. The Too Faced Melted Matte lipstick retails for $22. 

Too Faced La Creme Mystical Lipstick Review

Too FacedHave you ever wondered what it would be like to have a mood ring on your lips? Wonder no longer: the La Creme Mystical Lipstick uses a specialized formula that changes the lipstick’s color depending on the temperature of your body. Too cool, right?

Top that little bit of magic off with the lovely fragrance of the Too Faced Unicorn Tears scent, and you’ve got a candy-colored fantasyland of your own making. You can get his unique lipstick now for $18, knocked down from $20.

Is Too Faced Cruelty-Free?

Too FacedYes, Too Faced is a PETA-certified cruelty-free brand. Ethical Elephant does note, though, that the brand’s megacorp parent company, Estée Lauder, is not cruelty-free.

Who Is Too Faced For?

Too FacedToo Faced positions itself as a fun, outgoing, boundary-pushing cosmetics brand for those who aren’t afraid to make a statement with their makeup. There is definitely a youthful vibe to the company with its loud, bright-pink aesthetic, but its extensive product line also has items that can suit those with more of a taste for the subtle.

Comparison: Too Faced vs. Morphe

Too Faced

Morphe is a cruelty-free cosmetics brand that is comparable to Too Faced in its orientation toward those who like going a little bit bolder and creative with their everyday makeup looks. It offers a full range of makeup products, including large eyeshadow palettes, eyeliners, mascara, lip products, and bronzers.

Another point of similarity is that, like Too Faced, Morphe has only a limited selection of vegan-friendly and gluten-free products, and—given the size of its product line—it gives no indication of shifting toward all-clean ingredients.

In terms of pricing, Morphe sits in the same mid-range as Too Faced, although it does come in a bit under our spotlighted brand. For example, where the eyeshadow palettes that this Too Faced review covered above come in at $49, Morphe’s Jaclyn Hill Eyeshadow Palette is just $39.

Another area in which Morphe has an edge is its extensive collection of professional makeup brushes and tools, which dwarfs the limited selection offered by Too Faced. That aside, there’s not too much to set these two brands distinctly apart from each other.

Too Faced Reviews: What Do Customers Think?

Too FacedThis Too Faced review would be derelict in its sworn duty if it didn’t tell you what real honest-to-God buyers had to say about this brand. So we ventured into the wilds of the internet and came back with a generous sampling of customer feedback for you. No no, please—thank us later.

Let’s start out at the brand website,, and check out the customer ratings for some of the brand’s top-selling products:

  • Lip Injection Extreme Lip Plumper3.7/5 stars from 998 reviews
  • Sweet Peach Eyeshadow Palette4.8/5 stars from 2,375 reviews
  • Born This Way Natural Finish Foundation4.5/5 stars from 4,834 reviews
  • Better Than Sex Mascara4.4/5 stars from 9,507 reviews

Pretty good, Too Faced, pretty good! Now let’s sample some actual comments from buyers. Given its legendary status, it’s no surprise that the Better Than Sex Mascara has built up a lot of loyalty from the brand’s customers, as per this testimonial:

This is one of my all time favorite mascaras. It never clumps, and always makes my lashes full, long, volumized, and curled. Never any clumping. There is nothing bad I can say about this mascara. I have recommended [it] to almost all my friends and girls in the family.”

Over at Sephora, the Born This Way foundation pulls in 3.9/5 stars from over 10K reviews. One buyer had an appropriately measured take on a product that didn’t pull in an absolutely stellar rating:

Versatile foundation.  Most of the time I’m looking for more of a natural look while still making my skin tone look even and hiding some redness / acne scars.  I use this with a beauty blender to achieve excellent medium coverage…. My only complaint is that it does rub off a bit under a mask, but I think most foundation does!”

The good news kept coming when we turned to Amazon, where the Too Faced Chocolate Bar Eye Palette scored 4.8/5 stars from 647 global ratings. Despite the high price point, buyers were absolutely in love with both the scent and the shades in this eyeshadow palette.

Love this palette! Came in perfect condition and smells AMAZING! Very blendable and the colors are super pigmented. Decent amount of each color so palette lasts a while. Great variety of colors from subtle and natural to bold for a variety of looks,” wrote one thrilled reviewer.

Another happy customer on SiteJabber had nothing but good things to say about the mix of Too Faced products she tried out. “I just bought some of their cosmetics, and it turns out to be absolutely fantastic. I really love the mascara and pen eyeliner. Ultra quality products. Super long-lasting and smudge proof, they are worth the money.”

This Too Faced review did find some complaints here and there about delayed shipping and issues with customer service, but the hard fact is, when you’re dealing with a company of this size there are going to be a few orders that fall through the cracks.

Overall, there is an abundance of happy Too Faced users who really admire the quality and versatility of these products, and don’t mind the relative lack of vegan or gluten-free options. So as far as the customer side of things goes, this brand generally appears to be killing it.

Is Too Faced Worth It?

Too Faced has been an industry leader for over 20 years for a reason: simply put, its products do what they claim to do, and do it damn well. So if all-natural ingredients and 100% sustainable and ethical sourcing is not a major consideration for you when buying beauty products, this Too Faced review can say that, yes, this brand is worth it.

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